Number of Stores: 111

 number of units monthly - sales  5587

 number of units 12 months – sales 67044

 

Major USA Chain seeking wine for South America…requesting large and continuous orders now!…only answer via Sezmu.com

Agent: Gestion Pierre Boutin & Communication

* Please review information all intrested parties please contact me via sezmu...this was it will keep quality content and less spamming.

1-       Project :

·         Marketing wine to Central America

 2-       Schedule :

• Immediate need

 3-       Product description

• New line of products. Red wine would be predominant
• To turn 3 / 5 different types during a 12 – 18 months period.

 4-       Type of grape

·         The best seller is carmenere. Brand reference : “Casillero del Diablo”

·         See link: http://www.saq.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10001&storeId=10001&productId=693003&langId=-1&parent_category_rn=&top_category

 ·         It can be comparable to merlot: sweet and fruity. Latin Americans are more likely to go for this type of wine versus shiraz.

 5-       Packaging

• Spanish labeling
• Meal ideals on the label.

 6-       In-store Marketing

• Option to propose and to develop marketing material
• Ex: floor display, dangler, recipe cards, etc..

 7-       Country – destination

o        Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica

8-       Volume

• Reference: best seller brand  - volume “Casillero del Diablo” is : 67044 units
• To estimate 10 % - 15 % of the best seller :  6700 per type

 9-       Payments

• 45 days after p.o. is issued
• Next day after p.o. is issued less 5 % rebate

 10-   Shipping

• Two options to deliver

o        CIF - Miami o        FOB – Montreal (to confirm)

11-   Product certification

• No specification ingredients are required (ex: % of sulfites)

 12-   Next steps:

• Find a product similar to carmenere grape
• Discussion with producers
• Confirm volume
• Prepare price structure & agreement
• Product presentation & samples to send

-===============================================================

Project: Wine

 

 

 

Distribution : Walmart - Central America

 

 

 

Activity: wine sales per country

 

 

 

 

 

 

 

 

 

 

 

Country

number of stores

number of units

number of units

 

 

monthly - sales

12 months - sales

 

 

 

 

Guatemala 

 

 

 

Supermarket

30

 

 

Walmart

7

 

 

 

 

980

11760

El Salvador 

 

 

 

Supermarket

25

 

 

Walmart

2

 

 

 

 

1707

20484

Honduras 

 

 

 

Supermarket

7

 

 

Walmart

1

 

 

 

 

490

5880

Nicaragua 

 

 

 

Supermarket

8

 

 

Walmart

 

 

 

 

 

110

1320

Costa Rica 

 

 

 

Supermarket

25

 

 

Walmart

6

 

 

 

 

2300

27600

Total

111

5587

67044

 

67044